Meet Nelk: a group of pranksters originally from Toronto, Canada. Jessi Sebastiani, Kyle Forgeard, and Steve Deleonardis (Commonly known as “Steve Will Do it”) are best known for their public pranks, constant partying, and movie-quality vlogs.
Due to Nelks edgy content, YouTube demonetizes a majority of their videos. But even when they do get monetized their CPM (Cost per thousand impressions) is close to nothing. In a tweet published in 2017, Nelk said “Million views in 48hrs and CPM pays us $34.” According to Media Shark, “CPM varies greatly, but the average CPM in the United States is somewhere between $6 and $8.” This means the average YouTuber is earning somewhere between $6,000 and $8,000 compared to Nelk earning $34.
Nelk promised their viewers to never alter their content to abide by YouTube’s rules. Kyle Forgeard, founder of Nelk, said “NELK will never change for anybody” in an October 12, 2017 tweet. And they have kept that promise since then and to this day are relying solely on merchandise sales to fund their production team of over 20 people.
They are now growing faster than ever and have recently surpassed 5 million subscribers on YouTube. Their channel has more than 689,000,000 combined video views with their most popular video being “Coke Prank on Cops” which has received nearly 36 million views.
From once humble beginning’s Nelk is now earning millions of dollars from their highly popular “Full Send” merchandise drops. This is not your average YouTuber “Gilden” clothing. Full Send releases monthly apparel and accessories that are made from extremely high-quality threads. These items are so highly anticipated that they sell out in minutes. Some compare them to Supreme drops with hundreds of thousands of people crashing their servers before the items are even available.
Nelk is slowly taking over the Internet and this is just the beginning of their impressive journey. If you’re curious as to how YouTubers are making money these days check out our article on “7 Exciting Ways To Earn Money From Youtube”
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Brendan Cox (born 08/29/2000) is an American teen serial entrepreneur who currently owns and runs various businesses. Specializing in graphic design and branding, Cox is one of the most successful entrepreneurs in his age group.
